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+# Notes
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+
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+## instagram instead of google image
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+
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+- very small thumbnail
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+- text about 125 characters, 5-10 hashtags
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+
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+## fromthelabbench (advice from open science mooc.)
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+
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+### instagram
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+http://www.fromthelabbench.com/?offset=1541656610425
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+
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+- instagram for science:#scicomm
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+- self-expression motivations dominate.
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+
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+- Motivation (scholarship, https://doi.org/10.6084/m9.figshare.1345026.v2):
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+ - contribute to scientific discussion
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+ - get feedback
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+ - share/promote research
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+ - test-bed for ides
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+ - excuse to explore papers outside of own area
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+ - keep in touch
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+ - bring together different areas of science
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+ - *brung things to light people don't normaloly talk about*
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+ - *communicate through fun cool content*
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+
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+http://www.fromthelabbench.com/from-the-lab-bench-science-blog/2016/7/19/the-art-of-knowing-when-you-are-in-over-your-head-with-science-communication
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+
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+### Communication tool
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+Perhaps most importantly, scientists need to be good writers. This includes the ability to build a narrative or story around scientific research, the IMRAD story structure (introduction, methods, results and discussion) being no exception. Being able to tell a story, which involves being able to boil a scientific project down to its key problem(s) and solution(s), also helps scientists become better presenters and speakers. And all scientists should have a working knowledge of effective presentation slide design and visual communication basic principles.
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+
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+I would argue that the minute a scientist or researcher considers communicating with a broader audience, or an audience outside of their scientific peers, they should consider collaborating with professional creatives. Because when it comes to communicating with non-scientists, most scientists are in over their heads.
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+
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+- the abt method: http://www.laseagrant.org/wp-content/uploads/LaDIA-Katrina-blog-AC.pdf: exposition (AND), problem (BUT), solution (therefore).
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+- story telling: implicate human, personal change in the story
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+
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+### random ideas
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+
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+ -find out what people already know about that issue
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+
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+- Don’t just rely on self-selection – go seek out and recruit your desired audience.
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+
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+- it is about getting the echo chamber stronger, not reaching out of it.
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+- Avoid jargon. Don’t write a textbook – the people you are trying to reach probably ran away from science textbooks in school. Tell stories.
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+- Write headlines so good they get clicks, and lead paragraphs so entrancing they turn clicks into at least half-reads.
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+- Appeal to your target audience’s interests, values and curiosity.
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+-Speak in their language. Focus on the impacts of science, not the boring details.
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+- Don’t underestimate people’s intelligence or overestimate their familiarity with technical terms. Hook people with beautiful images and gut-grabbing visual representations of the data.
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+
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+- Merge science with sci-fi, art, film and popular culture
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+
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+- "focus on what makes you unique" as an advice for people who would like to reach the the rest of the sfb.
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